I help SaaS founders clarify their ICP, align their teams, and make confident revenue decisions without sacrificing their values or burning out their teams.
Former operator. Builder. Trusted by teams navigating real growth decisions.
Revenue clarity for SaaS founders under pressure.
Revenue clarity for SaaS founders under pressure
Revenue clarity for SaaS founders under pressure
If it doesn’t move revenue, retention, or trust, it doesn’t make the plan.
This looks like:
Clarifying who you’re actually building for — and who you’re not
Identifying the one revenue priority that matters most right now
Aligning leadership and teams around clear ownership
Turning customer insight into decisions that stick
I help founders move from scattered priorities to a revenue strategy
they can stand behind.
Ways to Work Together
Revenue Clarity Sprint
A focused, 30-day engagement
We identify the single most important revenue lever in your business and align your team around a clear, executable plan.
Best for founders who need clarity before making bigger bets.
Ongoing leadership support, min. 6 month engagement
Fractional Revenue Alignment
For founders who want a trusted partner to help guide decisions, adapt strategy, and maintain alignment as the business evolves.
When everything feels urgent, it’s hard to know what actually matters.
You have a strong product and smart people but revenue still feels unpredictable.
Customer requests are loud.
Teams are busy.
Priorities keep shifting.
You’re expected to sound confident while quietly asking yourself:
Are we focusing on the right customers?
Is this the right next hire, feature, or bet?
Why does revenue feel harder than it should?
This is where most founders start guessing.
Spoiler alert: guessing is expensive.
Revenue problems are rarely just revenue problems.
They’re alignment problems.
When product, sales, and customer insight aren’t speaking the same language, growth becomes reactive, emotional, and noisy.
Clarity doesn’t come from working harder.
It comes from making fewer, better decisions, together.
This is the work I do.
This isn’t traditional consulting.
I don’t drop in with a deck, disappear, and call it transformation.
I’ve built companies from the inside, when funding was uncertain, customers were demanding, and teams were counting on me to get decisions right.
I know what it feels like to:
Make judgment calls without perfect data
Balance intuition with accountability
Carry responsibility for employees, customers, and revenue at the same time
My work is grounded in lived experience, not theory alone.
TRADITIONAL CONSULTING
Frameworks first
Advice from outside the seat
Slides over substance
Detached from consequences
HOW I WORK
Context first
Built-from-the-inside perspective
Decisions over decks
Invested in your company’s success
Schedule Your Clarity Call
If you’ve read this far, you’re likely carrying decisions that don’t have easy answers, and you’re thoughtful about who you let into that process.
You need more than another opinion. You need space to think clearly, without noise or performance.
That’s what the next step is for.
A conversation designed for clarity.
This call is a chance to step out of the noise and think clearly about what’s actually happening in your business.
We’ll talk through where things feel stuck, what matters most right now, and whether working together makes sense.
If it’s a fit, we’ll discuss next steps.
If it’s not, you’ll still leave with clarity.